Teacher Marketing Manager

Our mission

We all know great teachers change lives. That’s why Nimble’s mission is to help schools find and hire amazing educators for every classroom. Founded at Stanford University and backed by Y Combinator, Nimble brings a spirit of innovation to an industry that has often been overlooked by modern tech companies. Our software suite helps practitioners at all levels of the public education system address one of the industry’s most pressing challenges: recruiting life-changing teachers.

Our culture

While some Nimblers are former teachers, others come from companies across the tech and startup world. What unites us is that we find purpose in our mission of ensuring all students have access to great teachers. We have a culture of high ownership and ambitious goals, complemented by employee trust and flexibility, which allows us to move efficiently without burnout.

We’re highly invested, not only in the mission, but also in each other. As a fully remote company, we’ve created rituals and traditions that allow us to bond from afar, and we look for teammates who will bring curiosity, creativity, humor, humility, and open-mindedness to work each day.

We’re a woman-founded company and a diverse team that has invested intentionally in creating a workplace where individuals from various backgrounds feel a deep sense of belonging.

Finally, while the innovation culture of Silicon Valley is in our company DNA and we have ambitious goals to transform the education industry, we approach our work through a lens of sustainable growth, rather than growth at all costs. This allows us to solve problems with freedom and creativity, without being constrained by the demands of outside investors.

The role

The Teacher Marketing Manager will develop and execute our strategy for teacher outreach and acquisition, to power our talent marketplace product. The ideal candidate is an experienced K-12 teacher recruitment leader, who will develop our teacher acquisition strategy and lead our digital and on-the-ground marketing efforts. This role reports to Nimble’s CEO.

Activities will include (but probably not be limited to):

  • Developing and executing digital strategy for teacher acquisition, including google ads, social media presence and sponsorships, job posting management, and SEO
  • Measuring ROI across various strategies, using google analytics and other data tools
  • Planning and executing our content marketing strategy, including conceptualizing and drafting social media and blog posts, emails, and ad copy
  • Finding and attending teacher career fairs in target regions to drive teacher sign ups and awareness
  • Conducting partnership outreach to educator preparation programs and other teacher affiliate organizations, with a focus on building a diverse pipeline of educators, especially for hard-to-staff subject areas
  • Hosting webinars and virtual information sessions that help teachers and prospective teachers understand how they can use Nimble to facilitate their job search
  • Conduct some pre-screening to identify highest-quality teacher candidates and inform our teacher-school matching strategy
  • Coordinate with CEO and Product and Growth Teams to ensure a coordinated go-to-market approach in our target geographies

Qualifications

Highly qualified applicants meet most of the following criteria:

  • Experience leading K-12 teacher recruitment and marketing within a high-performing charter school, CMO, or district; private sector or tech industry marketing experience is a plus; classroom teaching experience is a plus
  • Experience managing digital marketing & analytics tooling, including social media platforms, google ads, google analytics, and email marketing platforms
  • Basic technical knowledge to inform approach to things like SEO and email deliverability, particularly within a K-12 context
  • Strong written and verbal communication and presentation skills; ability to connect with teachers and produce content and programming on topics of interest to them
  • Zero-to-one process development experience; has been part of small “startup” teams forming new processes and strategic approaches to problems
  • Passion for our mission of ensuring all students have access to highly effective teachers, and a desire to take on an influential role in a scrappy, early-stage startup
  • Willingness to travel — occasionally multiple times per month — in peak recruitment months
  • This is a senior-level role, which means the most competitive applicants will have 4+ years of experience in relevant/similar roles

Compensation

Nimble is dedicated to providing competitive and transparent cash and equity compensation, with our cash compensation benchmarked between 50th and 75th percentiles for comparable tech company roles, and our equity grants benchmarked between 75th and 90th percentiles. We provide the opportunity for performance-based increases through our performance evaluation process. For this role, bands are as follows, and initial placement within the band is based on relevant prior experience and performance throughout the interview process:

  • Starting salary for this role ranges from $112,300 - $121,400
  • Top performers can earn up to $130,580 at this level before promotion

Perks & benefits

  • Remote / work from anywhere
  • Unlimited PTO
  • Dedicated civic engagement PTO
  • Remote work stipend
  • Professional development stipend
  • Medical and dental benefits, including vision option
  • 12 weeks paid parental leave
  • 401K plan
  • Company annual contribution to retirement savings
  • Annual company offsite trip

Apply now

If you meet most or all of the above requirements, we want to hear from you!

You can submit your online application here.